GLEE. WHEN YOU CAN GIVE AN UNDERDOG A SWAGGER.

Nilfisk. This is a campaign for an industrial vacuum cleaner brand, looking to get a slice of a home market dominated by Dyson. Despite low budgets, I attacked the problem - and occasionally the competition - with glee. And gave our underdog brand a confident voice. Dyson had the transparent bodies and flashy colors. But Nilfisk had hospital-grade filters, quieter motors and general indestructibility. Nilfisk was tough. Not trendy. It was a smart alternative.