relief. That serious B2B needn’t be seriously dull.

I’ve a lot of experience writing and conceptualizing for heavily regulated sectors like financial. But the drier the subject, the more you need to keep the top-line communication simple and fun.

LIQUIDITY.

Here’s how I voice the solemn subject of “fiduciary duty” - for investment giant iShares. (Agency: MRM)

 

Agency: MRM