ENTHUSIASM. THAT YOUR SMALL BUSINESS CAN WIN, IN A “BIG BUSINESS” WORLD.
Google Ads can help your business succeed at a low cost. But many businesses fail to get maximum benefit. Because they don’t know how to use it effectively. So how do we improve that - to help more small businesses make it big? (Agency: R/GA)
Our solution was a new education platform to improve and add value to the service.
One that would make every user a Google Ads expert through offering simple, personal training in every area of AdWords from super-smart Google experts. And build in a new community aspect. So every business felt part of a journey where they could also learn from their peers.
We called our new platform Google Ads Hangouts.
live sessions
Sessions would go out live. And could then be aggregated into a new interactive knowledge library. So users could get help fast and see better and better results. Elements included:
BRANDED LOOK & FEEL
We developed a simple set with a “mid-century modern” look that would create a standard visual signature for each AdWords Hangout. Wherever it was created. It felt classic and “hip”. Echoing the look of many of the new startups we were looking to attract.
CONTENT CREATION HUB
A new content creation website would guide Googlers to create informative, entertaining broadcasts. WIth resources covering everything from content and data to staying on brand to writing scripts to marketing Hangouts through social channels.
IDENTS
We created short idents that would precede each AdWords Hangout, to further ensure a “family identity” for all new content.
MOBILE EXPERIENCE
desktop experience
engagement drivers
GOOGLEY
Our approach was clean, elegant and simple. Above all it felt “Googley”. That’s to say simple, bright, optimistic and elegant. With clearly structured information flows. And a focus on end-user benefit.
