Fun. with even the most serious of subjects.

Like this chatbot for AstraZeneca, evangelizing the benefits of immunotherapy to healthcare providers, through a humorous dialogue between famous medical experts from different moments in history.

The challenge

Immunotherapy offers amazing ways forward in cancer treatment. But many doctors prefer to stick with what they know. We needed a way to shake that reality in a way that would encourage “play” and interaction - and this AI chatbot was that way.

THE IDEA.

Galen. The world’s first arguing chatbot. Instead of a bland, functional chatbot politely suggesting you might try new-generation treatments, I created a multi-voiced chatbot featuring healthcare icons from different moments in medical history, fiercely arguing with one another over the best treatments for various common ailments. Our “arguing chatbot” contextualizes the user’s own ideas of “the right thing”. Showing in a humorous way that what’s good for the past isn’t always best for the present. Making doctors more willing to rethink their own ideas and prejudices. And to ready take on next generation treatments.

Galen offered a fun way to change people’s minds. With a playful, “gamified” feel that encouraged active engagement.

AGENCY: NITRO DIGITAL