I’M MIKE KERR. ACD/COPYWRITER.

My stuff is simple, clear and direct. I aim to create work that breaks down barriers and gives more people more and better choices. And a richer experience of life. I’ve worked in Advertising. Digital. And Branding. 

I believe advertising can be a force for good. And think doing what we do is massively fun. I hope my work shows it.

Here’s a quick taster. And the index gives you a deeper dive by category.

If you like what you see, get in touch.

HERE’S WHAT I OFFER:

belief. That you can trust again.

When the financial crisis hit many people felt betrayed by the banks. Here’s how I helped put Citibank - the world’s biggest financial organization - back on track. (Agency: Landor)

confidence. your brand will stay relevant, wherever it goes.

Like the work I did for BBC Worldwide, matching the brand to the differing needs of users in Europe, America, Africa, India… Or here, in Iraq. Where I produced the outdoor for BBC Worldwide during the overthrow of Sadaam. (Agency: Virtuality - click to view more.)

Delight. That life can feel more fun, colorful and thrilling.

This CRM campaign for PlayStation was designed to dial up the intensity of your relationship with the platform. And build bridges between your on-platform life and your regular life. So you could experience the thrill of Play, 24/7. (Agency: MRM - click to view more.)

enthusiasm. That your small business can win, in a “big business” world.

 Google Ads can help your business succeed at a low cost. And our campaign will help you do that better than ever before. (Agency: R/GA)

pride. That you’re part of something big.

This brand campaign for design software leader Autodesk brought professionals across multiple disciplines together into a single community. And empowered them to believe they were the future. Racking up 600,000+ hits on YouTube in the process. (Agency: AKQA)

glee. when you can give an underdog a swagger.

Like this work for Nilfisk vacuum cleaners. Presenting them as fun, ultra-functional - and a great alternative to the market-leader. (Agency: Kerr & Ryan)

relief. That serious B2B comms needn’t be seriously dull.

Here’s how I voice the solemn subject of “fiduciary duty” - for investment giant iShares. (Agency: MRM)

excitement. That you’re introducing the new.

Like next-generation office platform Box. Bye-bye half-assed workflows, hello Box. (Agency: Box In-house)

Freedom. To imagine your brand in totally new ways.

This brand rethink for Taco Bell helped birth the Taco Bell Cantina diffusion brand. (Agency: Landor)

zagginess. the power to invert expectations.

How to you raise uptake of immunotherapy treatments amongst wary healthcare providers? You could deliver a standard information chatbot - but that’s likely to be ignored. So how about one that inverts expectations, argues with itself - and makes the whole experience far more playful?

breadth. and depth.

I’ve worked on a wide range of projects across multiple sectors. Including Financial. Healthcare. Manufacturing. Automotive. Education. Film and Media. White Goods. Tech - and more. So I can switch voices quickly - and understand the nuances of each brand fast. Clickthrough to see a few.

thoughtful. and insightful.

My branding background means I think strategically, not simply tactically. Click here to view some of that.

LIKE WHAT YOU SEE?

Then get in touch! Reach me, Mike Kerr at mike.kerr@gmail.com